One loading port , one voyage , a single shipping line.
4310 TEU – ONE loading port, One voyage, A single shipping line, what an astonishing record-breaking number!
Yes, that just happened on Z7S , US East coast line , that low-profile but independent and high-distinctive Israeli liner - ZIM.
It is reported by Sofreight.com that ANTON SCHULTE, one of ZIM vessels serving for her US East coast line, Z7S, departed from Yan Tian terminal with a loading of 4310 TEU in port of Shenzhen on 21st Aug 2018. This full-load voyage of ANTON SCHULTE, makes a new record of TEU loaded at a single port for a single voyage, by a single steam line , which could have shocked most of the insiders of industry . And most probably it will draw great attention and new analysis on ZIM, a shipping line with very special strategy and personality.
Everyone knows, that, in the recession of the international shipping industry, for any shipping company, no matter big or small, independent or alliance, how to survive, or how to profit, is far more fatal than how to get bigger. ZIM, Wanhai or PIL, have presented good examples.
Though these shipping companies are comparatively modest in scale, the quality of service, profitability and line-planning, focusing are of outstanding performances. The very high punctuality rates of ZIM East Coast service , for example, is one of the most important indicators of its high-quality services, which is so essential to all clients.
Although the market demand is a key-factor to this record-breaking voyage, but the company market strategies and the line-planning are of more importance.
It is widely known that neither ZIM, Wanhai nor PIL belongs to any giant shipping alliances, but they all keep high-standard of service quality and proficiency, therefore good profitability. While Wanhai mainly focuses in Asia, ZIM is committed to various ocean lines, not only in latin Americas, South Americas and the Caribbean, but also having considerable advantage in East Coast of USA , which is extremely rare for those companies not belonging to any major shipping alliances.
Apart from the lead in Latin America and the Caribbean (which are the first choice for most of the clients even when the freights in some ports are higher than others), ZIM also has competitiveness in US East Coast market, thanks to its fully-ranged lines in the area. Let us take a glance to ZIM’s East Coast Services :
It can be concluded from the above analysis that the new record of 4310 TEU represents the overall advantages of ZIM, including but not limited to the high punctuality, qualified services, reasonable line planning, good marketing and sales, most important is ZIM’s strategic : Power of independent .
This achievement of ZIM presents to the industry and clients not only a record, but also a fine example of distinction and excellence in the depressed market environment of the shipping industry.